Alfheim Beauty Debuts Its Breakthrough Saw Palmetto Follicle Boost Scalp Serum at BITE New York 2025
New York, NY — September 10, 2025. At this year’s BITE New York, one of the city’s most anticipated beauty and influencer-driven events, Alfheim Beauty once again took center stage. Surrounded by creators, beauty enthusiasts, retailers, and trend-curators, the brand introduced what many attendees declared to be the show’s most impressive innovation: the Saw Palmetto Follicle Boost Scalp Serum.
The event served as an intimate yet high-impact platform for Alfheim to showcase its newest technological leap forward — delivering a first look at the future of the brand’s scalp-focused transformation.
Connecting with New York’s Beauty Creators & Retail Market
BITE New York has always been a hub for tastemakers, and 2025 was no exception. Alfheim Beauty used the opportunity to engage directly with:
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Local and regional influencers
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Beauty content creators
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Early-adopter consumers
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Boutique and chain retail buyers
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Industry professionals searching for next-generation haircare solutions
The brand’s booth quickly became a community touchpoint, with crowds eager to try the new serum and learn about its unique technology and benefits.
First Look: Saw Palmetto Follicle Boost Scalp Serum
The hero of the day — and one of the biggest attractions at the entire show — was Alfheim Beauty’s un-launched Saw Palmetto Follicle Boost Scalp Serum. This breakthrough formula represents the brand’s most advanced scalp innovation to date.
What Sets This Serum Apart?
🌿 Saw Palmetto for Follicle Support
A powerhouse botanical known for helping reduce follicle miniaturization and supporting fuller, healthier-looking hair.
🔬 Patented Schizophyllan Technology
The serum is infused with Schizophyllan, a patented bioactive ingredient that enhances absorption, improves follicle delivery, and boosts the effectiveness of all other actives in the formula.
This ingredient immediately caught the attention of retailers and influencers looking for clinically aligned, results-driven hair solutions.
✨ High-Performance Actives
The serum blends multiple science-backed ingredients that work together to improve scalp health, support growth cycles, and create a thicker, denser appearance over time.
Attendees repeatedly described the serum as “innovative,” “sensory-rich,” and “next-level for the hair growth category.”
Interactive Demonstrations: A New Hair-Growth Ritual
At the show, Alfheim Beauty offered live demonstrations showcasing the new hair-growth experience behind the serum. Using specialized application tools, the team showed visitors how to:
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Apply the serum directly to the scalp
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Stimulate micro-circulation
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Enhance product penetration
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Build a daily or weekly routine optimized for long-term results
Influencers highlighted the tool-and-serum duo as a standout feature, praising its professional-level feel and ease of use.
A Standout Star of BITE 2025
Throughout the event, Alfheim’s booth maintained strong foot traffic, with many attendees returning later in the day to re-experience or share the serum with friends and colleagues. The Saw Palmetto Follicle Boost Scalp Serum quickly became one of the most talked-about products at BITE New York — symbolizing Alfheim Beauty’s rising influence in the scalp-care and hair revitalization space.
Retailers expressed strong interest in early access, while influencers eagerly planned content to spotlight the innovation as soon as the product officially launches.
Alfheim Beauty’s Continued Momentum
With the excitement from IBS Las Vegas, Cosmoprof, and now BITE New York, Alfheim Beauty is building a powerful presence in the professional and consumer beauty landscape. The introduction of the Saw Palmetto Follicle Boost Scalp Serum marks a crucial next step in the brand’s transformation into a leader of modern scalp science and next-generation hair wellness.
As anticipation grows for the serum’s official release, one thing is clear:
Alfheim Beauty is redefining what’s possible in hair growth innovation.