New York, NY — September 10, 2025. At BITE New York 2025, Alfheim Beauty introduced the Saw Palmetto Follicle Boost Scalp Serum to creators, beauty enthusiasts, retailers, and industry professionals as part of the brand’s expanding scalp-first direction.
The event gave ALFHEIM a focused setting to present its newest scalp-care innovation, gather feedback, and connect directly with audiences interested in ingredient science, scalp routines, and emerging haircare concepts.
Connecting With Creators, Consumers & Retail
BITE New York brought together a broad mix of beauty audiences, making it a useful environment for ALFHEIM to gather direct reactions to the new scalp serum and the brand’s broader positioning.
Saw Palmetto Follicle Boost Scalp Serum
The serum represents ALFHEIM’s more advanced scalp-care direction, combining botanical ingredients, cosmetic actives, and a lightweight leave-in format designed for targeted scalp use.
A More Intentional Scalp-Care Ritual
At the booth, the ALFHEIM team demonstrated how the serum can be applied directly to the scalp and incorporated into a regular routine.
A Strong Introduction to the Scalp-Care Direction
The serum became a natural conversation point throughout the event, giving ALFHEIM an opportunity to discuss formulation, product texture, application, and the logic behind a more scalp-focused routine with both creators and retail audiences.
The event helped connect ALFHEIM’s evolving product strategy with the people who influence discovery, education, and retail adoption — from creators and early adopters to buyers and beauty professionals.
From Trade Shows to a Clearer Scalp-First Identity
Following IBS Las Vegas and Cosmoprof North America, BITE New York added another touchpoint for ALFHEIM to communicate its next chapter. The Saw Palmetto Follicle Boost Scalp Serum became a practical way to show how the brand is moving toward a more complete scalp-care system built around targeted routines, transparent ingredient communication, and measurable product performance where testing is available.
A New Chapter in Scalp-First Haircare
BITE New York 2025 gave ALFHEIM the chance to introduce the serum in a more intimate, discovery-driven setting and connect its product innovation directly with creators, consumers, and retail audiences.